How can you deliver more for less? How can you successfully re-fit without sacrificing the overall experience of your customers? Callin Fortis shares his perspective on how you can still deliver good design in the midst of this global economic crisis, and give your patrons the nightlife experience they need…and want.

Complete captivated immersion is what happens when discerning clientele enter your venue. Crafting and heightening their multi-sensory experience at the highest level is the key to opening their minds to anything you put in front of them. From what they see, hear, and feel when they walk in to their journey throughout the night, you are the curator of their imagination. Join Josh Held and an exclusive panel of the most top notch talent working in nightlife today to evaluate how cutting edge design, flawlessly mastered sound, transportive lighting and a superior bar merge to create an irresistible world that draws customers in and keeps them coming back for more.

VIP’s pay to play and look good in a club – how do you make sure their club of choice is yours? They can also generate a disproportionate percentage of your nightly revenue, so it’s essential the atmosphere you create for them exceeds all their expectations. Nightlife and hospitality expert, Robert Casillas, introduces THE top club and venue operators in the world, who will explore techniques you can implement in your entertainment venue, to help secure repeat business from Very Important People, on a regular basis.

World-class sound is the lifeblood of any entertainment venue. Get it wrong and bombastic blaring music can kill the atmosphere and drive your paying customers away. Get it right and not only will your customers stay, but they’ll be back again and again, bringing their friends and increased revenues with them. John Lyons is considered one of the world's top audio designers; join him and his panel as they discuss how to find, manage and maintain exactly the right sound levels for your venue.

Renowned and award winning loudspeaker designer and head of Funktion-One, Tony Andrews, will discuss why high quality sound is so important and offer advice on how you can successfully achieve it.

How do people move through an entertainment space? How do they experience the journey and interact with their surroundings? Callin Fortis and his panel will examine how creating the right impression with your design techniques can have a direct impact on the overall satisfaction of your customers and financial health of your business.